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8 types of Gibraltar tenant and how to attract them

Gibraltar has a unique rental market with a diverse, but sometimes niche, audience. Here's a detailed profile of 8 different types of private tenants you might encounter or want to attract for your Gibraltar property, tailored with their lifestyle, housing needs, and what they look for in a rental:

15 Apr 25 |

8 types of Gibraltar tenant and how to attract them Image

 

1. The Finance Professional

Profile:
Works in Gibraltar’s thriving financial services or insurance industry. Likely aged 25–40, career-focused, and appreciates modern amenities.

Looking for:

  • 1- or 2-bed luxury apartment

  • Proximity to business hubs (Europort, Main Street)

  • Concierge, gym, fast internet

  • Underground parking

 

Locations: Look for modern, central apartments near Europort, Ocean Village, or Main Street

 

2. The Gaming Industry Expat

Profile:
Relocated from the UK or EU to work in one of Gibraltar’s many online gaming companies. Often on mid- to high-income packages with relocation assistance.

Looking for:

  • Furnished apartments

  • Walking distance to work & social spots

  • Balcony or sea views

  • Flexible leases (6–12 months)

 

Locations: Acessible to WTC but not necesarily higher end.  Ocean Village or Devil's Tower Road

 

3. The Cross-Border Commuter

Profile:
Lives in Spain but travels daily or weekly to Gibraltar for work. Often values affordability over luxury since they may only be staying 3 or 4 nights a week.

Looking for:

  • Studio or 1-bed flat

  • Easy access to the Frontier

  • Secure building with bike/scooter storage

  • Shorter lease terms

 

Locations: easy access to the Frontier (border with La Línea).

 

4. The Digital Nomad

Profile:
Remote worker drawn by Gibraltar’s sunny climate, tax benefits, and English-speaking environment. Often tech-savvy and mobile.

Looking for:

  • Stylish, compact rentals

  • Fast Wi-Fi & workspace

  • Outside space

  • Space to socialise with other residents

 

Locations: Modern, not necesarily central.  Devil's Tower Road or Upper Town

 

5. The Student or Intern

Profile:
Temporary resident studying or interning at a company in Gibraltar. Usually here for a few months up to a year.

Looking for:

  • Affordable shared flats or studios

  • Fully furnished with bills included

  • Space for studying

 

Locations: Safe and quiet environment on bus routes

 

6. The Retired Couple / Downsizer

Profile:
Older tenants moving into Gibraltar for lifestyle or tax reasons, or Gibraltarians downsizing from a larger home.

Looking for:

  • Step-free access, lifts

  • Low-maintenance property

  • Long-term lease with stability

 

Locations: Quiet neighbourhoods like South District or Rosia, or maybe Queensway for the higher end

 

7. The Government or MOD Contractor

Profile:
In Gibraltar for public service or defence-related contract. Housing might be provided by employer, but many seek private options.

Looking for:

  • Professional, secure apartments

  • Mid-to-long-term lease (1–3 years)

  • Parking and laundry facilities

 

Locations: Close to government buildings or bases

 

8. The Young Couple Starting Out

Profile:
Locals or expats beginning life together, possibly saving to buy.  May be waiting for a government scheme first buy (Bob Peliza Mews / Chatham Views etc) Looking for a balance between affordability and comfort.

Looking for:

  • 1-2 bedroom flat

  • Room to grow, maybe space for pets

  • Balcony or small outdoor space

  • Access to schools or transport

 

Locations: Established residential neighbourhoods like South District or Upper Town.  Close to friends and family

 

 

Looking to attract one or more of these audiences for your own property?  Get in contact with one of our Lettings team today for some useful tips

 

call 00350 200 79210

WhatsApp: 35056004845

or email info@richardsons.gi

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